In the wake of Judd Apatow’s latest film “Funny People” opening to a middling $22.6 million, Hollywood was eager to pass judgment on the hyphenate’s stock. Their verdict: It’s still very high.
Managers, agents and development execs interviewed Monday said that Apatow’s minor misstep at the boxoffice as well as some industry grumbling about the picture’s length and tone weren’t likely to affect his standing with studios.
one talent rep said that this is someone who still makes movies at a pretty low cost, works with amazing talent and has the boxoffice track record to back him up,” Or as Underground Management’s Trevor Engleson, who reps a number of comedy clients, put it: “If I were his manager, I wouldn’t tell him to change anything. The town is going to let him continue making the movies he wants to make.”
“People” underperformed compared to Apatow’s last pic (“Knocked Up,” which opened to $30.7 million on the way to a $149 million domestic cume). Although it outgrossed the $21.4 million opening of Apatow’s first directorial effort, “The 40-Year-Old Virgin,” “People” is not expected to show the leggy holding power that ultimately boosted “Virgin” to $109.4 million at the domestic boxoffice, Still, the new Universal release nonetheless earned about one-third of its estimated $75 million budget, and it could break even when all is said and done.
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